Infinity Bourbon Co.
Frankfurt, KY
Infinity Bourbon Company was born just north of Frankfurt, Kentucky in a sleepy hollow nestled in the neck of the Kentucky River at Elkhorn Creek. Some of the finest limestone water goes into the production of Infinity Bourbon. Infinity’s namesake comes from the time-honored tradition of saving a bit of every bottle you’ve tasted to create a tasting experience unique to you and your bottle. Each expression is different but divine.
Proposed Glencairn Showcase
Infinity Bourbon Package Design Showcase
Proposed Rocks Glass Showcase
Concept to Production
The initial design concept was conceived by combining the universally recognized symbol for infinity with the 8-year age statement of this bourbon, giving rise to a truly inspired creation.
The bold uppercase font served as the perfect counterpart to the curved lines of the “8” standing in the background now clad in gold foil.
In addition to adhering to the regulations set forth by the TTB (Alcohol and Tobacco Tax and Trade Bureau), the bottom footer of the front label proudly showcases essential information, including the age statement, bottle number, and born-on date.
Final Logo File
Final Product MockUp
At the core of this brand lies a profound belief in the boundless potential to create a truly distinctive product and the unwavering determination to continually push the boundaries of craftsmanship. The seemingly unassuming logo design, upon closer inspection, reveals a meticulously crafted label that embodies their unwavering commitment. The fusion of the timeless infinity symbol and the 8 year age statement, showcased in exquisite gold foil, reflects their dedication to patients and excellence. These beautiful golden hues not only exude an air of opulence but also serve as a tribute to the profound connection with the earth, drawing inspiration from the mineral-enriched water that imparts a truly remarkable character to Infinity Bourbon's unparalleled flavor profile.
Brand Style Guide